Chris Lorton on WJBM, Jerseyville’s Digital Signage and Local Broadcasting

On Our Daily Show, WJBM owner Chris Lorton talks about his path from teaching, coaching and running bars in Jerseyville to buying and renovating the local radio station. He describes making WJBM a family project with his sons and explains how he came to acquire the station after a banker contacted him about it.

Lorton also discusses WJBM’s digital sign at 700 South State Street in Jerseyville, local advertising and public-service announcements, and upgrades to the station’s office and studio space. The conversation touches on his experience working with RiverBender and the value of advertising across different platforms.