ALTON - The Alton Police Department has announced the closure of a portion of East Broadway for Friday night's Broadway Bash.

The bash will be a reception for producers of The Small Business Revolution, including host Amanda Brinkman and this season's co-host Ty Pennington of Extreme Makeover: Home Edition. East Broadway is closed from Langdon to George Streets. A Facebook post by the Alton Police Department assured the street would be open again by noon Saturday.

Get The Latest News!

Don't miss our top stories and need-to-know news everyday in your inbox.

Article continues after sponsor message

Brinkman and Pennington will be announcing the six businesses being featured on the third season of the show, which is sponsored by the Minneapolis-based Deluxe Corporation and airs on Hulu, YouTube and the Deluxe Corporation's website. Not only will those businesses be featured on the show, they will also be able to split $500,000 between each other and the city itself.

Shuttles to the celebration, which coincides with Mustache March - an event raising money for local police departments being held at Bluff City Grill, will start at 4 p.m., and the celebration will begin around 5 p.m.

After mingling with the crowd, Brinkman and Pennington will announce the six businesses they have chosen after a week of filmed interviews with a "short list" of 12.

At 9 p.m., shuttles will stop carrying people.

Prefer RiverBender on Google
Copyright 2026 Riverbender.com. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

 

More like this:

Free Video Editing Masterclass Set for July 1 at The Wedge in Alton
Jun 27, 2026
City of Alton Invites Community to Great Streets Open House on Thursday, June 25 at Old Bakery Beer Company
Jun 17, 2026
Motorcyclist Crashes Into Vehicle at Alton Intersection
Jun 12, 2026
Celebrate America’s Birthday During Alton’s 250 on the Mississippi Festival
Jun 16, 2026
Alton Police Warn Retailers on New Hemp Age Law
4 days ago