GODFREY - In continuing to find ways to be supportive of small businesses in Godfrey, the Village is offering a free service that can assists owners and managers in determining better ways to identify and reach new customers. With the use of geo-fencing technology, the Village of Godfrey can run a mobile insight report for a local business.
The technology allows a parameter to be drawn around a business’s location. Once that parameter has been established, data from cell phone pings is tracked and a report generated. The report provides information that includes aggregate information on geographic areas of where customers are located, work-time travel destinations, average market drive times, and life styles of customers; and potential customers.
The report can tell a Godfrey business operator were the bulk of customers are living. In some cases a small business might be attracting most of the customers from Godfrey; or, maybe a certain percentage is coming from Godfrey and then Jerseyville or Edwardsville or Alton. The program can also determine what percentage of customers, or potential customers, are driving a certain amount of time to reach the place of business.
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This type of information, allows the business operators to make better decisions promoting their business. For example, the chart to the left shows a portion of people entering into a business’s geo-fence are located in Jerseyville. With such information, the operator might make a decision to focus more promotional efforts in the Jerseyville area.
