Consumers who let down their guard during the hectic holiday season can easily fall prey to scammers poised to pounce on careless or overburdened shoppers, so the Better Business Bureau has a few tips for the busy shopper. The BBB has identified some common scams that consumers should watch out for during the holidays, whether they’re shopping on-line, juggling packages at the mall or simply reading their email.

Identity theft at the mall can happen sight unseen. While you’re struggling with bags of presents, identity thieves may see an opportunity to steal your wallet or look over your shoulder to copy your debit or credit card numbers. Investigator Bill Smith says to keep track of your belongings at all times.

Smith comments

When shopping on-line, be wary of sites you are not familiar with, on-line auctions or sale sites, and if using public WiFi, understand scammers can easily capture your personal information. One be wary of phishing e-mails. Beware of e-cards and messages pretending to be from companies like UPS or FedEx with links to package tracking information. Email addresses that don’t match up, typos and grammatical mistakes are common red flags of a malicious phishing email.