The American Red Cross is in urgent need of blood and platelet donations in order to prevent a shortage moving into the winter. In December 1,700 fewer blood drives were held compared to the previous two months, which now adds up to about 50,000 fewer donations. 

Communications Manager for the American Red Cross Dan Fox tells The Big Z one single blood donations can help multiple patients.

Click here for Fox's comments

He says it is no accident that January is American Blood Donor Month as blood donation decline for various reasons such as winter weather and the onslaught of cold and flu season. Donation appointments can be quickly and easily scheduled by calling 1-800-RED CROSS or by visiting .

(Copyright WBGZ / )