Illinois has launched a new underage drinking awareness program entitled "YOUR ACTIONS MATTER!" The program hopes to reach adults who think it is acceptable to give alcohol to minors. In an effort to communicate the campaign’s message, retailers throughout the state will participate by displaying YOUR ACTIONS MATTER! Bottleneckers or necktags, window decals, drink coasters, posters, and signs at numerous locations. Prevention groups, statewide organizations, local law enforcement, and the hospitality industry will also take part in the program.

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The “YOUR ACTIONS MATTER!” program differs from past efforts as the ILCC and its partners solicited teenager involvement and asked them to create a logo and slogan for the new public awareness campaign.  Youth throughout the state submitted designs for the campaign; the winning design, YOUR ACTIONS MATTER!, was created by 15-year-old Ally Pennington from Fairfield Community High School in Wayne County and the Illinois Students Against Destructive Decisions Student Advisory Board.

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