With the Iowa caucuses just days away, negative political advertising is in high gear, and a political expert says this year’s presidential campaign will be a doozy.
New rules allow people to give unlimited money to new political action committees known as Super PACs, which can then spend money on behalf of a candidate they choose. Political studies professor emeritus Kent Redfield says negative ads are the best money can buy, so expect to see a lot of them as 2012 gets under way.
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“Negative ads move numbers,” says Redfield. “It’s much easier to drive up your opponent’s [un-favorability] than reduce your own.”
Candidates aren’t allowed to coordinate with Super PACs, but they can publicly denounce ads crafted on their behalf. Contribution limits to individual candidates and parties are still in place.