There’s no telling what the signup rate is like in Illinois this fall for health insurance on the federal exchange, but the marketing effort is unrelenting. Having health insurance is required by law, nevertheless Get Covered Illinois is promoting the open enrollment period for those who don’t have insurance, says executive director Jennifer Koehler.
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“We’re continuing to hit the streets with our navigators and certified application counselors, helping a lot of people enroll for the first time, but also, of course, helping people through the re-enrollment process as well,” she said. She says it’s hard to penetrate rural areas, so they’re trying a pilot project with direct mail, 53,000 pieces, in Central Illinois in Ford, Iroquois, Livingston and Vermilion counties, Southern Illinois in Franklin, Jackson, Perry and Williamson, and in Western Illinois in Rock Island County, where there appear to be many uninsured residents, a high proportion of whom are eligible for subsidies.
Dec. 15 is the deadline for those who bought coverage last year but want to change it. New enrollees have until Feb. 15, or they’ll face a fine.
Because Illinois is using the federal insurance exchange, the state does not yet have specific data on sign ups since open enrollment began Nov. 15.