The rollout of the Godfrey branding initiative is about a month away. On March 10th at Lewis & Clark Community College, the village will unveil the program to the public. The branding project has been a work in progress for about a year and a half since the village hired North Star Destination Strategies to develop a package.
The ultimate goal is to attract more businesses, residents and visitors to the area. Tom Long, who chairs the Community Planning, Economic Development and Infrastructure Committee, tells The Big Z this is part of an overall strategy to continue to grow the village.
Click here for Long's comments
The village is in the process of hiring an Economic Development and Market Brand Director, which is a new position that is being created to help move the village forward as the branding initiative and other economic tools combine to draw new development to the village.