Getting college students to think about Alton rather than St. Louis as their first entertainment option is the goal of an upcoming promotion coming together at the Alton Regional Convention and Visitor’s Bureau. Details are being worked out for a “College Week,” which would more than likely encompass Thursday through Sunday promotions at businesses along Third Street.
Alton CVB President Brett Stawar tells The Big Z music will be a big part of the promotion.
Click here for Stawar's comments
He says the trick will be to find a way to legally include those under 21 in the fun. A date has not yet been set, but Stawar says they are aiming for sometime in April.