St. Louis means Budweiser, but the University of Illinois means computers. That’s why the “Bud Lab” is opening in Champaign, in the U. of I. Research Park. “They chose the University of Illinois because of our strength in computing and data analytics,” says research park director Laura Frerichs.
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“The types of students that they intend to employ both as student employees and (eventual) full-time employees have data analytics and computational strengths.” Frerichs says the Bud Lab will be studying market research and merchandising – not beechwood aging.