Nearly three years ago, the Alton Regional Convention and Visitor's Bureau put together a Sports Committee comprised of representatives from park and recreation departments, athletic venues and hotels throughout northern Madison, Jersey and Calhoun Counties. It may get alot busier if upgrades to athletic fields in one Riverbend community continues to cause a buzz within the industry. Bethalto is upgrading its sports complex and Southside Field - also known as the Field of Dreams.
Bethalto Mayor's Assistant Jeff Allsman says the village is already getting positive feedback.
Sports marketing is nothing new to the region. Locally, ASA Commissioner Leroy Emerick, has secured ASA adult and youth softball state tournaments for the last 20 years. Allsman says the upgrades to the Sports Complex are ahead of schedule, but it may still be the fall of 2014 before the grass is tough enough to support competitive play.