Anheuser-Busch InBev is going after Coors cans. The brewery isn't buying Coors' claims that its cans are "the world's most refreshing." A-B InBev lodged a complaint with the National Advertising Division and that's now in the hands of the Federal Trade Commission. Anheuser-Busch says it's challenging the idea that Coors has a "technologically superior" beer can.
MillerCoors spokesman says the claims are "intended as acceptable marketing puffery" and the ads will be taken down by the end of next month.