In this timely and much-needed Small Business class, we look into how recent events are reshaping the social media world, the alternatives people are beginning to use and the approaches that are working best for small businesses.

We'll discuss how the social media landscape has changed dramatically over the past year due to data leaks and campaigns encouraging users to abandon traditional social media platforms. What effect does this have on our reach, in our ability to generate awareness, to manage our brand and create true advocacy in the social media world today? You'll learn affordable tactics for growing your social media audience in 2018, including Twitter and Instagram primers.