The holiday shopping season is officially here and according to the Illinois Retail Merchants Association, many of the state's businesses will bring in about 30-percent of their revenues between now and the end of the year.  Long lines formed outside stores like Walmart, Target, and Best Buy as shoppers hoped to cash in on some of the biggest deals of the shopping season.  

And even though customers will get some of the best deals today, IRMA Communications Director Peter Gill says the sales will continue for the rest of the year as retailers fight for their business. And with an improved unemployment rate over this time last year, Gill says people may be looking to spend more money.  Many of the national big box stores opened with special deals Thursday evening and continue with more throughout the day.

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