If you're a farmer, you're part mechanic, part biologist, part meteorologist, part veterinarian. But results of a survey released Tuesday at the Farm Progress Show in Decatur suggest you'd better be part promoter, too.

“We work with consumer food connectors. They are the people – especially in social media and in social spaces -- who are having these very public conversations about what's going on,” says Nancy Kavazanjian, a Wisconsin farmer. “And because we know we we can't take everybody to our farm, we've helped fund a wonderful documentary called Farmland.” It's available on Netflix.

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Kavazanjian, who says taste beats out safety and price in determining what consumers buy, says millennials (ages 18-34) who are also parents are the most concerned about food sourcing and farm sustainability.

Kavazanjian is the United Soybean Board's representative to the U.S. Farmers and Ranchers Alliance.
(Copyright WBGZ / www.AltonDailyNews.com )