If you put on a few extra pounds over the holidays and are looking for a sure-fire way to slim down, nothing beats diet and exercise, according to most reputable sources. Advertising for weight loss products and health clubs begins to hit the airwaves, the Internet, newspapers and other media soon after the first of the year, but the Better Business Bureau advises consumers to be skeptical of ads promising quick and easy ways to lose weight.
BBB Investigator Bill Smith says there is no substitute for hard work.
As for the pop up ad that shows a woman’s midriff that shrinks and expands, while promoting “one weird trick” or tip to lose weight, Smith says it has been known to promote everything from African mangoes to potions made from acai berries. The FTC says that millions of people have been conned by the ads.